Problem-led pages
A page per problem you solve, named the way a buyer describes it, not the way your product roadmap names it.
Flagship Works
For B2B companies
Flagship Works
Someone junior finds you, reads everything, and then has to sell you internally to four colleagues who will never open your website. Most B2B sites are written for the visitor and forget the four people the visitor has to convince.
Free site review first. If your current site is fine, we will tell you that.
The form submission you eventually receive is the last event in a process that started weeks earlier and happened almost entirely without you.
Usually not the decision maker. They search the problem, ask a peer, and open six tabs. You are one of the six and you do not know it yet.
Not your capabilities. Evidence you have done this at their size, in their sector, with their constraints. A general claim loses to a specific example every time.
Finance wants a number. IT wants security answers. The sponsor wants one paragraph. If your site gives them nothing portable, they make your case badly from memory.
By the time the form arrives they have already formed a view and probably a shortlist position. The website did the selling. The call just confirms it.
The job is to arm the one person who found you well enough that they can win the internal argument without you in the room.
Pick by how much of the buying committee you need to serve, not by page count. Prices below are per project, with hosting and domain billed separately at cost.
Already have a site you like? We also do a fixed-price repair instead of a rebuild. Ask about it on the call.
We built a full sample B2B site so you can read a problem page, download the one-pager and walk the enquiry flow before you talk to anyone. It is a fictional company, so nothing on it is a real client, a real result or a real price.
The standard advice is to put a form in front of every document so you can capture leads. It makes the lead count look good and it costs you the deals you most wanted.
The person researching you cannot give you their work email on the first visit. They have not decided anything yet and they do not want a sales sequence starting over a PDF. So they either skip it or type a fake address, and your list fills with people who were never going to buy while the serious researcher leaves with nothing to show their colleagues.
Leave the useful material open. The one-pager, the technical page and the case material do their work by circulating inside a company you have no access to. A form stops the circulation.
Gate the things that genuinely need a conversation. A tailored assessment, a pricing model for their volumes, a pilot. Those earn an email address because something real happens next.
Measure differently. Fewer form fills and more qualified first calls is the outcome you want, and it will look like a decline for about two months on the old report.
If your board counts MQLs, say this out loud before the change rather than after. We will put the before figures in writing so the comparison is honest.
We do not put logos on your site for companies you have not worked with, and we do not use a client's logo without their permission in writing.
We do not invent case studies or results. Where a client cannot be named we will write the work up anonymously with their agreement, and we will not attach a number nobody can support.
We do not write testimonials. Anything in quotation marks will be a real person who approved it.
We do not lock you in. Domain, hosting, CRM and logins are yours from day one. You can leave on a Friday and be elsewhere by Monday.
We do not recommend a rebuild when a repair will do. If your site is three fixes from working, we will quote the three fixes.
Not from form fills, and not within a quarter. We record the baseline on day one, then track the earlier signals that move first: which pages the eventual buyers read, how many first calls are with the right size of company, and how many reach a second meeting. Revenue confirms it later. If someone promises you a revenue read in six weeks on a nine-month cycle, they are describing a different business than yours.
Common, and workable. Sector, company size, the problem and what changed, with the name withheld and their written agreement to the description. A specific anonymous story beats a vague named one. What we will not do is write a case study that nobody has approved.
No. We draft from interviews with your sales people, who already know every objection, plus whatever decks and proposals you have. You correct it. Most teams spend about four hours across the project. Anything factual about your product goes back to you before it is published.
Yes. Enquiries land as records with the source, the campaign and the pages they read attached, routed by whatever rules you use. We work with the main platforms and most things with an API. Tell us what you run on the call and we will say plainly whether it is simple or not.
On the Enterprise package we build the answer set into the site so the common questions are already public and the long document is one download. It does not remove the questionnaire, but it tends to shorten the stage where your deal sits waiting for someone to fill in a spreadsheet.
You do. The domain is registered to your company, the hosting account is in your name, you are the owner on Analytics and Search Console, and the admin account is yours. We are happy to manage all of it. Managing it and owning it are different things.
Tell us what you sell, who has to approve it internally, and what your current site is doing badly. We will tell you whether we can help and roughly what it would cost. If the answer is that you do not need us, that is a short and useful call.