A grid full of beautiful colour work and a bio link to a form that asks nine questions. That is where most salons lose the client, usually at nine on a Thursday evening while they are deciding about Saturday.
Free site review first. If what you have is working, we will say so.
Almost nobody reads a salon website. They look, they check two things, and they try to book. The order is always the same and it is not the order most salon sites are built in.
Not the salon interior. The hair. They are looking for someone with their hair type who has done the thing they want, and they will decide about you before they read a word.
Not "colour from". Balayage, long hair, with a toner and a blow dry. A salon that shows a real range wins the client from a salon that says "prices on consultation".
Clients book a person, not a premises. A site with named stylists, their work and their level gets booked more often than a site with a team photo and no names.
Most salon enquiries arrive in the evening. If booking means ringing you tomorrow, a good share of those clients will have booked elsewhere by tomorrow.
Every page has the same job: turn someone scrolling in the evening into a name in tomorrow's column.
This is the most-read page on nearly every salon site we have built, and the one most salons leave as a PDF nobody opens on a phone. We build it as a real page, laid out by stylist level, editable by your front desk when prices change.
Longer or thicker hair priced on consultation is fine. "All prices on consultation" is what costs you the booking.
Pick by how much of the booking journey you want handled. Prices are per project, with hosting and domain billed separately at cost.
Happy with your current site? We also quote a fixed-price repair instead of a rebuild. Ask on the call.
Click through a full sample salon site before you speak to anyone: the gallery, the price menu, the stylist pages and the booking flow. It is a fictional salon, so none of the prices or people on it are real.
We do not put stock photos of other people's hair on your site. Clients recognise a stock image instantly and it makes them wonder what else is not yours. Your own work, or nothing.
We do not replace your booking system. If Fresha or Phorest or whatever you use is working, we connect to it. Switching platforms mid-season costs you bookings and loses client history.
We do not promise a position in Google. Anyone who does is guessing. We do the work that makes ranking possible and report what actually happens.
We do not lock you in. Domain, hosting and logins are registered to the salon from day one. You can leave on a Friday and be elsewhere by Monday.
If you are fully booked, no, and we will tell you that on the call. If you want clients who are not already following you, then yes, because nobody finds a new salon by searching Instagram. They search Google, they land on a website, and the ones who land on nothing go to whoever has one.
You do not have to, and we will build it either way. But a client comparing three salons at nine in the evening will almost always rule out the one that shows nothing, and the enquiries you do get will be from people shopping on price, which is the opposite of what the policy was meant to achieve.
Yes, and this is the part worth insisting on with any agency. The price menu, opening hours, holiday notices and stylist changes are all editable without a developer. We show your team how in one short session and leave a one-page guide by the till.
In almost every case, yes. We connect to what you already use rather than replacing it, so your columns, client history and deposits stay exactly where they are. If your platform has no way to connect, we build a request form that lands in your inbox and tell you plainly that is what we are doing.
Built into the colour booking flow. The 48-hour requirement is stated before the client picks a slot, with a prompt to come in for the test, so fewer people turn up on the day expecting colour you cannot legally do.
You do. The domain is registered to the salon with your email as the admin contact, the hosting account is in your name, you are the owner on Analytics and Search Console, and the site admin login is yours. We are glad to manage all of it. Managing it and owning it are different things.
Tell us what your salon does, which services you want more of, and what your current site or bio link is doing badly. We will tell you whether we can help and roughly what it would cost. If the answer is that you do not need us, that is a short and useful call.