07
Buy The AI Tool Last
Most AI projects that fail, fail before the AI. Five things that have to be true first, none of which are AI work, and why the tool decision belongs at the end rather than the start.
08
What To Automate, And What To Leave Alone
Three questions decide whether something should be automated, and answering them takes about a minute. The third one matters most and gets asked least.
09
Your Spreadsheet Is A Requirements Document
Four signs a spreadsheet has outgrown itself, and why the file you are replacing is a better specification than anything we could write from scratch.
10
What We Actually Use AI For When We Build Something
Four places the model earns its keep on a build, and the shorter list of what it is kept away from. No line of it ships without a person reading it first.
11
Getting Your Site Quoted By AI Assistants
Four habits that make a page quotable by an assistant, plus twenty minutes of cheap insurance. Nobody can promise you a citation, and anyone who does is selling something.
12
What AI Actually Costs To Run
The model is the smallest line on the invoice. Here are the four that actually cost money, and the one everybody cuts first and then regrets.
Everything here comes out of client work. When we write about a technical audit, it is the audit we actually run, and the checklist is the whole thing rather than a teaser with the useful parts held back.
There is no calendar. Posts appear when we have learned something worth the time it takes you to read it, which means some months there are several and some months there are none. We would rather that than publish weekly to prove we still exist.
Some of these argue against work we sell. That is deliberate. If a mobile app is the wrong call for you, finding that out from a blog post is cheaper for both of us than finding out four months into a build.
01 Written by the people doing the work
02 AI-assisted, human-edited, human-signed
03 No post goes up to hit a quota
Start with the audit ›››
00
Published to fill a schedule
HUMAN
Every word edited by one
FLAGSHIP WORKS